A logo is the embodiment of the brand. It is the brand simply summed up in one tiny, neat little package, yet says so much about what a brand means. To represent the brand, the logo must be perfectly legible and without obstructions at all times. For this reason, partners and designers who wish to use the Repro logo should follow the guidelines set out in this article.

The Repro marks include the Repro name and logo, and any word, phrase, image, or other designation that identifies the source or origin of any of Repro’s products and services. Please don’t modify the marks or use them in a confusing way, including suggesting sponsorship or endorsement by Repro, or in a way that confuses Repro with another brand (including your own).

Colors

There are primarily two colors that Repro logo should be displayed in, depending on the tone of the background the logo is to be placed on.

The colored version of the logo should be used over any light background, and the white version used over any dark background. We do not have a monochrome version of the colored logo.

Minimum Clear Area

The Repro logo and all of it’s variations, must at all times have a clear space that is specified in this guide. A minimum clear area should surround the logo to ensure visibility when placed amongst other elements. It is important nothing should be in the clear space surrounding the border of the logo.

The cap height of the lowercase ‘o’ is used to determine the minimum clearance between the logo and other elements.

When writing “Repro”

Write “Repro” as a single word and only capitalize the first “R”.

✅ Repro

🚫 repro

🚫 RePro

 

If used in a sentenced that contains only uppercase words, you should write it as “REPRO”. ie

✅ YOU CAN SEND PUSH NOTIFICATIONS WITH REPRO.

🚫 YOU CAN SEND PUSH NOTIFICATIONS WITH Repro.

 

When used in Japanese context, you may include the katakana but you should not use katakana on its own.

✅ Repro(リプロ)

🚫 リプロ

 

In the case where Repro’s corporate name is to be used, make sure it is used exactly as follows.

✅ Repro株式会社

✅ Repro Inc.

🚫 株式会社Repro

🚫 REPRO株式会社

🚫 リプロ株式会社

 

 

Usage

Other than the above guidelines, please note the following before downloading the logos.

Please do not

  • Use the logo in a way that suggests or implies partnership, sponsorship or endorsement by Repro.
  • Modify or alter the logo in any way.

  • Incorporate the logo or the “Repro” name, or anything confusingly similar, into your trademarks, domain names, logos or similar content.
  • Use the logo in merchandise or other products such as clothing, hats or mugs.
  • Assert rights over the Repro brand, whether by domain name registration, trademark registration or anything else.
  • Use trademarks, domain names, logos or other content that imitate or could be confused with Repro.

To help us address future branding issues, we may modify these guidelines, without notice to you. We’ll post the most recent version on our website. You’re responsible for following any modified terms, so be sure to review these guidelines regularly.

If you don’t agree to the above guidelines, you don’t have a right to, and shouldn’t, use the Repro logo.

Download

The PNG, AI and EPS versions of both logos are packaged in the below file.

Finally, if you have any questions about logo usage, you can reach us at media@repro.io

Tag ,

About the Author
Alex Kwa

Design Lead, Repro
Alex has been designing for Repro since the company begun. He worships his design heroes, Dieter Rams, Tokujin Yoshioka and Naoto Fukasawa. He's an occasional digital nomad and is obsessed with the streetwear brand, Supreme.