Recently, I attended Slush Tokyo 2019. Since I wanted good design to be present in every part of Repro, I wanted to know what works and what doesn’t in a booth design. So, I wondered around studying booth designs around the event hall and this is what I observed.

More lights the better

A sure way to attract attention is with lights. Lots of them. When used tastefully, it could portray your brand in a trendy fashion.

People like movement

While I didn’t know exactly what this booth is showing, when you have a large screen with exciting-looking movement, people will tend to stop and look. At least then, you will have a chance of telling them about your product.

Stand out from the crowd

Having something unique-looking at first glance will surely attract people to your booth, even if they don’t know what you can offer.

People like things, not screens

While it might be difficult for a SaaS tool, but having something you can show, or even better, people can try out, would definitely increase engagement and their interest in your product.

Deliver an experience

People can find most information about your product online, but letting them experience it will help them get invested in your product. Even if it means bringing an entire car in.

Booth girls are great but…

It makes it a little hard to approach. Probably I’m just shy. I found that if you have booth girls away from the area that a customer is supposed to be approach, they are great for catching attention. Yep, I’m making excuses to recommend having booth girls for Repro’s booths.

In conclusion

While this may be pretty obvious stuff, I’ve never thought about these points until I consciously looked for them and observed how people reacted to them.

While Repro has a decent booth in this event, there are many things that we could have done better following the above examples. And slowly but surely, we will create the booth that can provide the experience worthy of Repro’s customers.

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About the Author
Alex Kwa

UX Designer, Repro
Alex has been designing for Repro since the company begun. He worships his design heroes, Dieter Rams, Tokujin Yoshioka and Naoto Fukasawa. He's an occasional digital nomad and is obsessed with the streetwear brand, Supreme.